Is Social Media Monitoring just an academic exercise, or can it lead to concrete benefits to the Brand? We conducted a Monitoring exercise to find out. The chosen domain was iPod and iPhone speakers and docks. To know more about what we found, read on. (Hint: It was the latter)
People ARE talking about your Brand on Social Media. This much you know. Should you be tracking the conversations and interactions? Can actionable insights be delivered to you by monitoring Social Media for your brand (and that of your competitors)? In order to answer these, and other questions, about tracking the activity of your brand on this new media, we conducted a monitoring exercise for Hybrid/Electric cars. This is a detailed report of the same.
A Social Media monitoring exercise was conducted to extract information and learning which might be useful to Travel Agencies as well as Travel Portals based in India. We wanted to explore Social Media Monitoring as a method of generating leads and identifying prospective clients. We also wanted to see whether it can be used as a feedback mechanism by players in this sector. This is a report on our findings from this exercise.
