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Why Social Wavelength


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We are in the midst of an inflexion point. Social Media is truly exploding and is fast becoming the new way of doing business.

At a time like this, there are a lot of people claiming to be " social media experts " and many businesses portraying themselves to be " social media consultants " or " social media agencies ".

What then become the distinguishing factors with regards to our company - Social Wavelength? Why would you assign your Social Media business to Social Wavelength?

Consider these:

Our management team, comes with a collective 40+ years of rich experience in industry, having worked in multiple business activities including B2B and B2C businesses as well as having worked in businesses that involved export and import (and hence, appreciation and understanding multi-cultural influences).  Also our team has exposure to areas as diverse as production, marketing, new products development, sales, operations, etc.

For the last 11+ years, we have been connected with  the Internet industry, working at very close proximity in this new emerging field, and thereby picking up all the necessary nuances of the medium. Sanjay and Hareesh are expert trainers and orators; and have rich experience of building and managing large teams.

Where does this all fit in?

  • Social Media is not just another technical skill. It is not like SEO or SEM either. Social Media is a veritable new way of doing business. The diverse experience and maturity that our management team brings and  imparts to the company, is not just a bonus, but a demand for this business!
  • Social Media is not another IT initiative. It will not be led and managed only in the IT department. Social Media applies to any business, small or big, B2B or B2C, etc. But implementation of strategies in Social Media demands an expert understanding of the business itself. We bring that rare mix of an extremely diverse experience, and hence an understanding of different industries and different situations. This works for you, when you entrust your Social Media management to Social Wavelength.
  • Social Wavelength offers comprehensive set of services in the space of Social Media. Our consulting services can get you started and show you the path. Should you like to execute yourself, we can provide training or even mentoring. Should you like us to execute on your behalf, we can do it all - listen for you, write on your behalf, create marketing outreach for you. We can offer it all under a complete package deal as well. Thus we are willing to put our money where our mouths are, and take responsibility of our actions, in terms of complete execution of the strategy.
  • We do not recommend simply plunging into Social Media. We recommend a comprehensive strategy aided by our understanding of the 4 P's of Social Media and our clarity about what constitutes the Social Media Engagement Landscape. Using these tools, we enable the creation of a strategy with clear measurables and metrics, to ensure that your Social Media plan delivers results and does not become just another expense head or a random experiment!

We can talk so much. Yet it is still mere words.

So we go a step further:

  • We offer a complimentary introduction talk about Social Media and it's impact on business. This is not only for the purpose of giving you the necessary insights on this new way of engagement, but to also enable you to assess us, for what we are, our depth of understanding on the subject, and to make you realize that should you entrust your Social Media activities to Social Wavelength, " you are in safe hands"!
  • On a case to case basis, especially when longer term engagements are involved (e.g. for Social Media Monitoring and reporting services), we are willing to offer a 7-10 days trial, to give you an idea of the quality of our work, our reports, etc. That way, you are sure that you are getting excellent value for money, when you work with Social Wavelength.

For any more questions on the subject, please write to info@socialwavelength.com



" Social Media is not just another marketing campaign. There has to be longer term commitment to engage your
customer base, with an idea to form relationships for mutual benefit.
" - Social Wavelength Wisdom Nugget

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